Abi Dunn - The power of resilience, a good marketing strategy and not following traditional “sales” tactics

The key takeaways from this episode are as follows:

~ You’ll learn about the importance of staying focused and not worrying about competitors

~ You’ll get insight into the hospitality industry and how the traits are transferable into a recruitment environment

~ You’ll learn about how she is working through the pandemic and what the future holds for the industry

~ The power of social media campaigns and why you should prioritise your marketing spend

~ Why a traditional sales approach doesn’t usually lead to inbound business and how you can generate clients that aren’t “cold”

This week I’m joined by Abi Dunn, Founder of Sixty Eight People.

With an extensive background in hospitality, as well as agency recruitment - Abi decided to take the plunge in 2019 to launch her own agency.

It was great to sit down with her and talk about the highs and lows, as well as diving deep into the hospitality industry as a whole.

I hope you enjoyed the episode, the best place to connect with me is on Linkedin - Hishem Azzouz

If you would love me to cover certain topics with future guests please drop me a message.

Finally, if you have been enjoying the podcast and you have two minutes then it would be greatly appreciated if you could leave a review.